"On the Road Again" is a fun, interactive forum designed to educate patients on better managing the challenges of ulcerative colitis (UC), including tips for healthy eating, treatment options, strategies for lessening the emotional burden, researching UC on the Internet, and building their own online UC community.
Shire developed a series of surveys titled "uc: Normal (New Observations on Remission Management and Lifestyle)" to understand how UC affects patients’ lives. The surveys revealed that patients accept a high level of disruption from UC on their lives and suffer from a heavy emotional toll. Because Shire is committed to enhancing and improving the lives of people with UC, they planned this series of patient-focused programs to address these challenges in an interactive and engaging environment. Details and results of the survey can be found at www.ucnormal.com.
